ZAMBEZI
BRAND PERFORMANCE GAP™
An AI-fueled brand diagnostic for the modern CMO
Our proprietary diagnostic provides a holistic brand health score—across product, business, media, culture, and consumer—against top competitors, revealing actionable opportunities instantly.
WE BUILD
Billion Dollar Brands
Making them as high-performance
as their products and services
WHY IS IT
Harder Than Ever
to Join the $1B Club?
Consultants, high cost, low action
Downward pressure on budgets
Unlimited data, no unified view
Media & cultural noise
Brand needs to catch up to growth-built products
Short-term focus undermines long-term brand value
Consumer sentiment makes or breaks brands
ZAMBEZI
BRAND PERFORMANCE GAP
OUR PROPRIETARY AI MODEL GIVES MARKETERS A VIEW ACROSS ALL DIMENSIONS OF THE BUSINESS
THE ZAMBEZI BRAND PERFORMANCE GAP IS AN OVERALL SCORE OF 30 POINTS
- Brand Lens (10 points)
Awareness, perception & marketing impact of the brand
- Product Lens (10 points)
Product-specific appeal, sentiment & engagement
- Business Lens (10 points)
Measure of financial health & market power
GOOD INPUTS,
GOOD OUTPUTS
A strategic framework built on vast data sets, transformed into actionable insights, synthesized from reputable sources
HHP, MARKET SHARE &
GROWTH RATE
PUBLIC CONVERSATION,
SENTIMENT & BEHAVIORS
COMPETITOR PRIORITIES,
ACTIVITIES & TRENDING
THE GAP BETWEEN PRODUCT
LOVE & BRAND POTENTIAL
QUESTIONS
WE ANSWER
By combining the Zambezi Brand Performance Gap data-driven insights with Zambezi's strategic expertise, we transform complex information into actionable strategies to fuel growth.
We have a great product portfolio, so why is our narrative unclear to the consumer?
Where specifically are we underserved in the GTM mix?
Where are the new paths to growth; what’s our “next mountain”?